Social networking is used within business' and companies in many ways. One being allowed them to communicate openly with all different types of people from anywhere. This allows the company's to understand better what people are looking for and what their like and dislikes are easily. This is very beneficial because without social networking it would be much harder to reach out and get comments on such large groups of people. Instead of hiring multiple people to go out on the streets and get feedback, they can save money by having a couple employees managing the networking site. There is an example of this in this question and answer article: Social Networking at IBM: Maclean's Feb 4, 2008 "What's Next? Your Future in Social Networking" vol 121, p. 42. http://ibm.rogersconsumerpublishing.com/macleans/downloads/social.pdf.
A negative side to this would be the loss of face to face conversation. Getting to actually know the people that the company is communicating with. Another problem could also stem from people trying to sabotage a company and not being completely honest. The article that follows touches this topic a little when considering the face to face confrontations. Is MySpace Good for Society? A Freakonomics Quorum by Stephen J. Dubner. NYT Feb 15, 2008 http://freakonomics.blogs.nytimes.com/2008/02/15/is-myspace-good-for-society-a-freakonomics-quorum/
I believe in the future there will be more video interaction, so the people that are voicing their opinion can be seen while doing so. I also do believe that social networking is an amazing aspect to a lot of modern day business'. Finding out what makes your buyers, followers, etc. is essential in continuing to be successful.
Social networking really does make it a lot easier for people to interact. It is cool that companies can save money and get their customers' opinions easily by using their web site.
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